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Intellectual Property

 

When you strip away the metal and business machinery, all that remains is your intellectual property. Ultimately it is what makes you distinct from your competitors and when it is violated, irreparable damage is done to your brand.

Trademarks

Whether it is a slogan, look and feel of a product package, logo, product name, design, or function, it is something you are going to spend considerable resources to bring into the public eye. It is essential to protect these elements with the proper legal procedures not only to deter piracy but to make it actionable when it all too often still occurs.  

Applications

The trademark application process may seem daunting to many people.  At Nasser Law, we take pride in our knowledge, expertise, and efficacy in filing for trademark registrations with the United States Patent and Trademark office and abroad.  Each application is carefully reviewed to craft an application that increases your chances of a successful registration.  Don't leave it up to do-ti-yourself websites.  Many people come to me after receiving an initial rejection from those websites.  Be proactive and get it done correctly the first time; it will likely save you time, money, and stress.

If you are doing business internationally, you may want to consider filing your trademark in other regions and countries to afford yourself protections in those counties.

Monitoring

Part of our suite of brand defense services is an active monitoring system to regularly scan the internet for any copying your unique website content, your brand name, trademarks or spoofing your domain name. Service levels are available to fit any budget and all brand defense begins with detection.

Enforcement

Once a violation is detected, we move swiftly on appropriate enforcement action to eliminate the violation and restore your good name.  There are many ways to achieve enforcement actions.  This includes

  • a strongly worded letter to the infringer,
  • removing infringing content from popular e-commerce websites such as e-Bay, Alibaba, Etsy, etc., and
  • filing cancellation and opposition actions in inter partes proceedings before the Trademark Trial and Appeal Board (TTAB). 

Deterrent

The best defense is a good offense.  Our vigorous enforcement actions will quickly give your brand a reputation of strength in the industry.   An iron shield of defense will send a clear message to would-be pirates to steer clear or face a devastating legal storm.